Proven work,
real results.
From onboarding and updates to large-scale newsletters, these projects show how clear communication turns users into active audiences.
Our story
matters.
Every project is handled directly–combining strategy, copy and design without layers or handoffs. That means fewer assumptions, faster decisions, and work that stays aligned from first idea to final send.
We collaborate closely with our clients, asking the right questions, testing what works, and refining over time. The result is a focused, hands-on partnership built on clarity, trust and outcomes–not process for process' sake.
Proven & effective process.
That delivers results.
Proven & effective process.
That delivers results.
We dive deep into your goals, audience, and challenges to craft a strategy that drives clear direction and impact.
We dive deep into your goals, audience, and challenges to craft a strategy that drives clear direction and impact.
01
Discovery & Audit (Week 1)
We dive deep into your product, users and existing communication to identify gaps, opportunities and quick wins. Includes: Lifecycle review, channel audit and priority recommendations.
01
Discovery & Audit (Week 1)
We dive deep into your product, users and existing communication to identify gaps, opportunities and quick wins. Includes: Lifecycle review, channel audit and priority recommendations.
01
Discovery & Audit (Week 1)
We dive deep into your product, users and existing communication to identify gaps, opportunities and quick wins. Includes: Lifecycle review, channel audit and priority recommendations.
02
Lifecycle Strategy (Week 2)
We map out onboarding, product updates, segmentation and re-engagement flows aligned to your roadmap. Includes: Flow outlines, messaging direction and send cadence.
02
Lifecycle Strategy (Week 2)
We map out onboarding, product updates, segmentation and re-engagement flows aligned to your roadmap. Includes: Flow outlines, messaging direction and send cadence.
02
Lifecycle Strategy (Week 2)
We map out onboarding, product updates, segmentation and re-engagement flows aligned to your roadmap. Includes: Flow outlines, messaging direction and send cadence.
03
Build & Launch (Weeks 3-5)
We write, design and implement your email system–ready to ship and easy to maintain. Includes: Email copy, templates, automations and QA.
03
Build & Launch (Weeks 3-5)
We write, design and implement your email system–ready to ship and easy to maintain. Includes: Email copy, templates, automations and QA.
03
Build & Launch (Weeks 3-5)
We write, design and implement your email system–ready to ship and easy to maintain. Includes: Email copy, templates, automations and QA.
04
Measure & Optimize (Week 6 & Ongoing)
We review performance, refine messaging and optimize based on real user behaviour. Includes: Reporting, insights and recommendations for iteration.
04
Measure & Optimize (Week 6 & Ongoing)
We review performance, refine messaging and optimize based on real user behaviour. Includes: Reporting, insights and recommendations for iteration.
04
Measure & Optimize (Week 6 & Ongoing)
We review performance, refine messaging and optimize based on real user behaviour. Includes: Reporting, insights and recommendations for iteration.
Projects,
we've worked on.
Name
Description
Year
View
Why work with us?
Find out why Plotnicki Is Your Smartest Choice for Project Success.
Plotnicki
Lifecycle-first emails systems built around user behaviour
Lifecycle-first emails systems built around user behaviour
Lifecycle-first emails systems built around user behaviour
Deep experience in ecommerce, crypto & more
Deep experience in ecommerce, crypto & more
Deep experience in ecommerce, crypto & more
Clear onboarding, updates & retention flows
Clear onboarding, updates & retention flows
Clear onboarding, updates & retention flows
Strategy-led execution, nothing sent without reason
Strategy-led execution, nothing sent without reason
Strategy-led execution, nothing sent without reason
Direct collaboration with senior talent
Direct collaboration with senior talent
Direct collaboration with senior talent
Built to scale your product
Built to scale your product
Built to scale your product
Other Agency
Campaign-first emails with no long-term strategy
Campaign-first emails with no long-term strategy
Generic playbooks reused across industries
Generic playbooks reused across industries
One-off newsletters and announcements
One-off newsletters and announcements
Execution without context or lifecycle alignment
Execution without context or lifecycle alignment
Work delegated across larger teams
Work delegated across larger teams
Short-term tactics that don't compound
Short-term tactics that don't compound
Other Agency
Campaign-first emails with no long-term strategy
Generic playbooks reused across industries
One-off newsletters and announcements
Execution without context or lifecycle alignment
Work delegated across larger teams
Short-term tactics that don't compound
Got a question?
We've got answers.
Do you only work with crypto projects?
No, we also work with ecommerce brands like Walmart, finance companies like Sunlife, and airline corporations like Air Canada. Reach out to us, whoever you may be!
Do you handle copy only, or design too?
What email platforms do you work with?
Can you work with our internal team?
How quickly can we start?
Do you just do email?
We only need work once a month. Is this doable?
Is your team cool?
Do you only work with crypto projects?
No, we also work with ecommerce brands like Walmart, finance companies like Sunlife, and airline corporations like Air Canada. Reach out to us, whoever you may be!
Do you handle copy only, or design too?
What email platforms do you work with?
Can you work with our internal team?
How quickly can we start?
Do you just do email?
We only need work once a month. Is this doable?
Is your team cool?
Do you only work with crypto projects?
No, we also work with ecommerce brands like Walmart, finance companies like Sunlife, and airline corporations like Air Canada. Reach out to us, whoever you may be!
Do you handle copy only, or design too?
What email platforms do you work with?
Can you work with our internal team?
How quickly can we start?
Do you just do email?
We only need work once a month. Is this doable?
Is your team cool?